So who thinks meetings are important? I suspect many people would say, meetings are just a waste of time, especially in a small business. Most business owners I meet say they haven’t the time to meet formally, but they will chat over a cup of coffee periodically, and hope that that will be good enough. The trouble is, although they think they are saving time by having a fleeting meeting now and then, in reality they are almost certainly wasting more time than if they sat down with a proper agenda, and conducted a fully minuted meeting.
Most small businesses see meetings as a chore which is at best optional. So, although everyone will agree to meet in “2 weeks time”, when it comes to it there is always something more important to do, for several of the necessary participants, and so it gets postponed and postponed until it is no longer relevant.
I believe that meetings carried out regularly, with a clear agenda, strongly chaired so that people stick to the point, and all minuted with clear actions to be carried out by named people by a set time, are of huge benefit to a business. They help to keep communication going between all the different facets of the business. Each person should report on his or her area of responsibility, actions should then be agreed so that everyone is clear of where the business is heading and what is required to do that, and if conducted regularly (once a week, or at worst once a month), they can easily be completed within an hour.
Meetings run like this should be seen as important as a meeting with a key client or prospect. The chance to work on the business and keep it heading in the right direction is every bit as important as making new sales