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Having an opinion is an important thing. Being allowed to have an opinion is perhaps even more so. Your opinion may be right and it may be wrong, but it is surely better that you are prepared to put it forward as an option, rather than shy away from possible confrontation.

The reason I raise this is of course because of the “Brexit” debate. In or out, which should it be? There is a great deal of rubbish being postulated or both sides of the argument, both citing exactly what will happen in the aftermath of whichever decision is voted for. However, it is of course largely unknown what will happen, and at best there can only realistically be “maybes” or “coulds.”

So how should we decide? How can we work our way through all the rhetoric and articles written, and somehow decide which way to go. It takes a very principled person to vote for something altruistically and as already stated how do we know which way would be better for the UK as a whole? Therefore for me it should come down to your own situation, and how best you feel it might affect you and the people you care about (your family and friends). Perhaps it is a bit selfish, but it seems to me that it is the best way to come up with the most honest answer for all of us.

So what has the EU ever done for you? (Much like the question posed in “The Life of Brian”). Does it make you better off, is it easier for you to travel, does it make you feel more secure etc, etc?

For me the answer is simple, as far as I’m concerned the EU has done nothing positive, it costs us money, it imposes unnecessary and overcomplicated bureaucracy, it is more likely to create conflict than present it (by telling us what we should think and how we should behave), and on a personal level, I have never felt or experienced anything beneficial from being in the EU. I may be wrong, but I see “out” as an exciting opportunity.

We had some Australian friends visiting us over the weekend. They have been liaising with us for quite a while with regards to organising car insurance and a bank account for their son who will be staying for the summer, but also organising hotels and taxis for them.

The thing that is most striking about our dealings with all these services here is their reluctance to help. They create obstacles wherever possible (particularly insurers and banks) and the majority of companies we have rung have made it seem like we are an inconvenience, and in fact they would rather not have the business at all.

Making it easy to buy is an essential part of running a successful, profitable business. The harder you make it to buy and the more hoops you require leads to jump through to become a customer, the less likely you are to get new business. The hardest part for nearly all businesses is getting new customers, so why would you make it any more difficult than you need to.

Once you have the business it is then essential to provide the excellent service by under-promising and over-delivering, but our Australian friends once again said that on the whole their experiences had been that they were being over-charged for the services they were receiving.

When my son went to Australia, he walked into a bank and set up an account within 15 minutes. People went out of their way to help and everything was made simple and straight forward. It seems that on the whole a lot of businesses over here could do with taking notice of this and think carefully about how they treat both their leads and their customers.

Business Life Ltd

Molens Cottage
Bures Road
White Colne
Colchester
Essex
CO6 2QF

Telephone: 01787 229908
Email: info@yourbusinesslife.co.uk

Company Registered in England and Wales No. 4618907
VAT no. 798 1624 81.

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